More than checking and savings accounts
In addition to their expanding retail presence, Citi’s internal and corporate projects span the gamut of social programs, technology and sports sponsorship.
Writers : Erin Knitis, Brent Goldman
Citi Entertainment Voice Assistant
Keeping up with technology, Citi Entertainment looked to simplify ticket ordering for customers. We created a voice assistant and accompanying tutorial site.
Veteran’s Appreciation Month
I was honored to work with Citi as part of their Veterans Month activation. We wanted to highlight their employees’ dual contributions to both Citi and the armed forces, from helicopter pilot to Marine, veteran or active duty. A shoot was arranged in Citi’s new office and we shot their veteran employees in both business and military attire, allowing me to later composit as one.
Mobile World Conference
Citi wanted to increase its visibility in the tech space with a larger presence at Mobile World Congress. We worked with them to create a package that repurposed their branding with patterns and video placements that better fit the forward thinking environment of the conference.
Citi’s Taste of Tennis series has expanded to NYC, Washington and Miami, pairing the best of culinary culture and tennis. We were tasked with marrying the two worlds with playful and memorable social filters.
Taste of Tennis
Life and Money
Citi’s Life and Money site features stories of real people and educates customers on everything from savings and mortgages to avoiding fraud threats online. We took that education and broke it into social-friendly chunks.
