Lives in motion
Citi looks to connect with its customers in meaningful ways, representing them in day to day life or dreams they’re following. We created memorable spots that supported both these ideals.
CD : Aaron Blazey, Rit Bottorf, Lea Platz, Nicholas Rezabek / Writers : Jack McNamara, Jonathan Horner, Susan Rosenzweig
Citigold: Represent
We noticed that golf in general is a rather narrow sliver of representation so we looked to change that with the help of Citi Golf team member Danielle Kang.
Citigold: Navigate
At a certain level of investment, Citi customers can enter a higher level of opportunity. To shift the norm, we decided to change up the typical work commute to a person’s dream home.
No Kid Hungry
We helped No Kid Hungry receive an additional $1M in funding by encouraging customers to connect their credit card to the program, showing the weight of their donation.
Citigold: Altitude
Those investing in Citigold are comforted by leaving their planning to Citi and discovering more scenic ways to navigate their lives.