Bringing travel dreams to life
With a single project, we accomplished two objectives. Citi recently launched its travel portal and was eager to share how it works with customers. The brand had also launched a new brand identity and needed to expand its illustration offerings. We worked with animation studio Believe to create a world that sparks excitement for travel and use of the portal.
CDs : Aaron Blazey, Rit Bottorf / Writers : Riley Ceder, Susan Rosenzweig / Illustratror-animator : Diego Soto Luer
The Story
The story began at the kickoff meeting when our project manager happened to mention an upcoming trip with friends and how their travel styles differed. We realized that while we all love to travel, we all have different needs. Inspired by this, we created three, distinct travel personas:
The Chiller
That goes with the flow
The Planner
That leaves nothing to chance
The Daredevil
Whose middle name is adventure
The Style
Creating the characters meant aligning their look to the new Citi brand guidelines. We looked at various options to nail not only the spirit of the people, but also the brand style.
The Results
The resulting video was a successful blending of customer character story telling and the booking process itself.
