Connecting generations

 

With things being a little different in 2020, Walmart tasked us with creating socially distanced ways to connect grandparents and their grandchildren on Grandparents Day. We devised activities for both sides to join in on the activities, from both ends of their video chats. I then worked with illustrators and animators to bring these vignettes to life.

 

The campaign was amplified via Youtube, Pinterest and Facebook, all leading users back to Walmart’s delivery services.

 
 

 

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