Safety meets Performance
While Volvo has enjoyed a reputation as a go-to brand for safety, safety is rarely included in the same breath as sexy. The brand looked to change this with a redesign of its lineup and branding that mirrored their new personality.
ECD : John Steward / Writer : Luke Ward
The inaugural ad placement on Major League Baseball's iPad app, Volvo looked to fuse the aggressive, sport styling of its new sedan with the classic design cues of America's pastime. We took what was originally envisaged as a simple page and turned it into a full microsite experience. Lending itself nicely to the project, the sports parallel was used to compare the Volvo to other competitors in its class.
Awards
• Creative Media Award for Mobile Media
• Digiday Mobi for Best Mobile Branding Campaign
• MITX Award for Integration of Mobile
When Twilight writer Stephenie Meyer wrote Volvo cars into her book series, Volvo jumped at the chance to partner with New Line Cinema, providing the production with the latest lineup. The lead character’s M.O. was to protect which fell right in line with Volvo’s ethos of protecting its customers behind the wheel. We developed a site that both showed off the cars seen in the movies and gave fans entertaining games that led to the winner receiving a brand new Volvo S60.
