Tarmac to turf
The inaugural ad placement on Major League Baseball's iPad app, Volvo looked to fuse the testosterone and masculine styling of its new sedan with the classic design cues of America's pastime. We took what was originally envisaged as a simple page and turned it into a full microsite experience. To take it even further, the sports parallel was used to compare the Volvo to other competitors in its class.
Awards : Creative Media Award for Mobile Media
Digiday Mobi for Best Mobile Branding Campaign
MITX Award for Integration of Mobile
ECD : John Steward / Co–ACD and writer : Luke Ward