Every minute a child dies from malaria

Every 60 seconds a child dies from malaria. Donating one dollar pays for the medicine to save a child's life. Havas created a cheeky, attention-getting campaign and I was tasked with bringing that message to life on the digital front. We created a site sharing stories of those affected, a personal image generator, donation collection and this was all further amplified by celebrity involvement across social media.

Creative Directors : Eric Rojas & Eric Bertuccio   /   Writer : Jason Lazar


My contributions also included creating digital billboards from the campaign that ran in Times Square and even drumming up contributions onsite, all while carrying a nine-foot lollipop.