Every minute a child dies from malaria
Every 60 seconds a child dies from malaria. Donating one dollar pays for the medicine to save a child's life. Havas created a cheeky, attention-getting campaign and I was tasked with bringing that message to life on the digital front. We created a site sharing stories of those affected, a personal image generator, donation collection and this was all further amplified by celebrity involvement across social media.
Creative Directors : Eric Rojas & Eric Bertuccio / Writer : Jason Lazar