It all started with the Tale of the Magical Crackers

To promote Nabisco’s Ritz, Triscuit and Wheat Thins products during the holiday season, Havas created a story of the trio’s annual magical appearance and partnered with Cloudy With a Chance of Meatballs illustrator, Ronald Barrett to bring the tale to life via a printed book. We then worked with a Barrett-approved illustrator to expand the world into the website, featuring sales promotions, recipes and a snowball game.


CD : David Weinstock  /  ACD : Ami Plasse  /  Writer : Claudia Schwartz